APP Getting Press:- The process of getting the press seems reasonably simple. All you need to do is find a reporter or blogger that might like to write about you, and you email them your pitch.
Today so many blog, articles, and newspaper write about the new app so this is the right platform for App press release submission. Please choose free blogs and newspaper to promotion because paid promotion can be done later. Start searching some small blogs and newspaper where your app could get a place .today most newspapers are online and offline so your app will be promoted on both platform.
Starting smaller or local:-
What you can try to do if you’re not getting any response from the big blogs is to start smaller: having your app reviewed on a smaller blog might help you get the ball rolling and get the word out there about your app.
Most newspapers nowadays are both online and offline, and they usually have a technology section. If you’re not sure yet, check out if they write about mobile apps: some of them only talk about devices and major apps, which will make it unlikely that they talk about yours. What I do to make this process faster if I just type “iPhone” or “iPhone app” in the search box and see what comes up (I know, doesn’t take a genius to figure that out..)
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These Are Important Tools for the press:-
- HARO (Help A Reporter Out) – Help a Reporter Out (HARO) is an online service set up for journalists to quickly gather feedback from the public. It is designed to enable journalists to connect with people who have expertise or experience in particular issues so that journalists can obtain valuable advice and quotes for stories they are covering. It was founded as a Facebook group in 2008 by Peter Shankman and was later turned into a mailing list claiming over 100,000 members. In June 2010, HARO was acquired by Vocus.
- Appromoter – Appromoters is a full-service app marketing agency offering creative solutions for all types of apps. With App promotion, it’s important that you get Return on Investment, not just downloads! Therefore we focus on first-class results, user engagement and optimization of your services along with your product. Appromoters is a provider of both traditional digital marketing solutions as well as new & innovate marketing solutions.
- JustReachOut – JustReachOut is a very smart way to create relationships with reporters who have recently written about the topic you know best. As a startup marketer, this is a great way to get press without hiring a PR firm (God Forbid!) or spending countless hours doing the research manually. JustReachOut is the easiest way for startups to do you their own PR without spending a lot of money. Just type in a subject your startup is about and hit search. You’ll get a search result listing the article title, the date it was written, publication, and sometimes it shows the name of the reporter.
Some more tools for press promotion
An interesting tool I came across recently is Muck Rack, which allows you to know what journalists are talking about and therefore identifies which are the ones that will be interested in your story.
After press release now time to ads our app on a different platform. These all activate are part of a promotion of app so now study about Ad network.
Source By: #apptamin, #Google Search
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