Best App Promotion Strategy During Holiday Season
Holiday App Marketing Strategy: It can be tough to acquire new users with some much competition from other apps. But recent data from Fiksu has shown that downloads increase during the holidays seasons. Because in the holiday season the users are free from their busy schedule so there is maximum chance to increase your app downloads in holidays. If you looking for to launch your app in the market than its a best time to get your target audience. Here are a few tips for getting your holiday app marketing strategy.
Tips For Holiday App Marketing Strategy:
1) Grow Your App Store Visibility: Grow your app brand visibility by providing specific holiday inspired features in a new release of your existing app or you can extend your reach with a holiday-specific app. If you looking for updation in your app features then be sure to changes in the description as well as in the screenshot previews. It helps to make a change in your app description & screenshots so users can see new updates from your side.
2) Get New Users On Christmas: In the weeks leading up to Christmas, cost per install (CPI) help to influence on top list rankings because of the anticipated influx of users. This is a great time for a marketing push to win new users. It will determine the right balance between the high CPI & the high user volume for their app during the pre-Christmas season.
3) Prepare For App Store Freeze: App Store will be shutdown on 23 December To 27 December 2016 so the Apple has advised developers to make sure their apps are up to date on Thursday, December 22, as new apps and app updates will not be accepted between Friday, December 23 and Tuesday, December 27. Increase your app rank & downloads before its Freeze, at before time your app can get more downloads, reviews.
4) Increase Your App Ratings: It is another way to generate buzz for an app that means good ratings can increase your app downloads. Because firstly users always check app ratings & read reviews first after that it will decide to download the app. When people see lots of positive reviews on your app, they will trust more and will be more disposed to pay money for what you offer. Click Here..
5) Effective App Review Submission: The App Reviews submission sites help to engage your app with loyal customers. They directly target those audiences which are relevant for your app. On App Review submission websites your app will be visible to target audience so they view your app & once they visit your app it confirm that they are interested in your app, then it sure they will definitely download your app. Click Here..
6) Offer For Contest & Sweepstakes: You can run a contest for your apps in which user can win a prize. Tell people that if you want next level of my game just like my app or ratings anything what idea you want to share with them and at last give them some coins to unlock the next level of a game. App Contest and Sweepstakes are part of a promotion. App contest winners are selected by judges using a set of criteria whereas sweepstakes winners are randomly selected. Click Here..