Holiday App Marketing Strategy: It can be tough to acquire new users with some much competition from other apps. But recent data from Fiksu has shown that downloads increase during the holidays seasons. Because in the holiday season, the users are free from their busy schedule. So there is maximum chance to increase your app downloads in holidays. It’s a golden time to give new wings to your mobile app marketing. If you looking to launch your app in the app market than it’s a best time to get your target audience. Here are a few tips for getting your holiday app marketing strategies.
Tips For Holiday App Marketing Strategy:
1) Grow Your App Store Visibility: Using the specific holiday-inspired features, you can hike your app brand visibility. If you are looking for updation in your app features. Then be sure to changes in the description as well as in the screenshot previews. It helps to make a change in your app description & screenshots so users can see new updates from your side.
2) Get New Users On Christmas: In the weeks leading up to Christmas, cost per install (CPI) help to influence top list rankings because of the anticipated influx of users. This is a great time for a marketing push to win new users. It will decide the right balance between the high CPI & the high user volume for their app during the pre-Christmas season.
3) Prepare For App Store Freeze: App Store will be shut down on 23 December To 27 December 2016. So the Apple has urged developers to make surety that up to Thursday, December 22 is updated, as, between Friday, December 23 and Tuesday, December 27 new apps and app updates will not be accepted. Increase your app rank & downloads before its Freeze, at before time your app can get more downloads, reviews.
4) Increase Your App Ratings: It is another way for mobile app promotion, to generate buzz for an app that means good ratings can increase your app downloads. Because firstly, users always check app ratings & read reviews first after that it will decide to download the app. When there are lots of positive reviews on the app it is enough to leave the impression on the user. Even they become ready to pay money.
5) Effective App Review Submission: The App Reviews submission sites help in mobile application marketing to engage your app with loyal customers. They directly target those audiences which are relevant for your app. On App Review submission websites your app will be visible to target audience so they view your app & once they visit your app it confirm that they are interested in your app, then it sure they will definitely download your app.
6) Offer For Contest & Sweepstakes: You can run a contest for your apps in which user can win a prize. Tell people that if you want next level of my game just like my app or ratings anything, what idea you want to share with them and at last give them some coins to unlock the next level of a game. App Contest and Sweepstakes are part of a promotion. In the app contest, judges select the winner while in the case of sweepstakes there is a random selection of the winner.
So this is all about Holiday App Marketing Strategy. If you have any question regarding mobile app promotion strategies. Then kindly share it with us through a comment in below section.